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Membership Rewards |
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“So how do we
define a loyal customer? At a high level, it's someone
who will buy from you time and time again regardless of
the price. A loyal customer is looking for something
from you beyond a price point — something he can't get
elsewhere, something that sets you apart and makes him
feel special.”
Ken Burke
Multichannel Merchant |
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The Future of Digital Loyalty |
For more than a decade, digital
loyalty programs have provided value
to online consumers in new and
innovative ways. Members have signed
up by the millions to earn rewards
(be it points, miles or cash) for
shopping and interacting, and then
redeeming those rewards for
merchandise or travel. Marketers
benefit from these high value
relationships that are built among
their most desired target audience.
Some programs reward consumers for
shopping on and off the Internet and
deposit the value of their reward
into an account for a specific
purpose like a college fund. Others
provide you with a currency that can
be used to purchase gift
certificates or specific items and
services.
Our approach to
loyalty is based on one simple
concept
Help consumers save for the future.
We do this by rewarding them for
shopping and investing the rewards
they earn in a way that benefits
their individual goals. We offer
members, retail and financial
partners a balance of commerce,
content and community and most
importantly--choice.
Consumer’s needs are changing, we
aim to serve the ‘economy of one’ in
each of us—the one that feels the
tug to shop and the one that feels
the urgency to save for the future.
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