Based in the heart of Silicon Valley, in Sunnyvale, CA, Lealta Media is a digital media company specializing in customer acquisition, retention, and engagement.

We believe that the recent financial meltdown in the U.S. exposed a fundamental weakness in our economy and that is the relatively low national savings rate. Until recently, Americans actually had a negative savings rate, so there is plenty of room for improvement.

This is one of the primary reasons we developed the plug-n-play consumer loyalty program called BondRewards, which allows customers to spend and save at the same time. As Business Week has pointed out, "Where else can you spend money, boost your savings, and help fund the national debt all at the same time?"

While striving to accomplish this large social good, we also believe our approach represents a major business opportunity both for us and our alliance partners.

That's because our partners are able to run loyalty programs at a much lower cost and target a huge audience much more effectively than when they have to run their own program.

As Lealta CEO Ken Thompson puts it, when it comes to the historic shift to online media for marketing and advertising purposes, "less is more." In place of the billions of wasted advertising dollars, Ken envisions the emergence of "permission-based ad networks that will revolutionize direct marketing."

That is the essence of BondRewards. While customers earn rewards, our business partners earn loyalty.