The Internet is, and has always
been, a direct marketers dream. With
the amount of information available
about online consumers, no other
marketing methods come close to
reaching targeted demographics in an
expedient and economical way. Since we
recognize that loyalty programs are a
part of both the direct and motivation
marketing families, we embrace many of
their principles through our programs.
Here are a few of our own guiding principles.
- Humans trump technology.
- Less is more. Continual sales
from a dedicated member base can
make all the difference in achieving
sales or sign up goals.
- You can infer or you can
ask. Solid relationships are
built on how well we know each
other. We begin each membership
with a commitment to learn by
asking our members what they
like and dislike.
- Incentives should be used to
drive long term behavior—‘one-off’
rewards don’t build brand loyalty.
- Motivation should be used to
influence positive behavior. While
it’s great to get more stuff, it’s
smarter to save for a rainy day.
Today’s digital marketer spends
hours analyzing slick reports in an
effort to analyze user behavior and
predict purchase patterns. Ad
networks are great for volume, but
it
is tough to control costs ensuring
your brand is on a site that meets
your standard. Membership programs
provide marketers with a way to
engage and interact with consumers
directly. Search, lead generation
and ad networks are all key tactics,
but balancing your media plan with
direct loyalty programs will
provide unlimited insight, a
consistent sales channel and the
perfect audience to test and learn
the impact of your merchandising or
promotion campaigns. Ready to
launch your advertising campaign
with Lealta Media?
Click here. |
