Lealta Media Transforms
Digital Loyalty Marketing May
2, 2008
Located at the crossroads of
online shopping and online
advertising is the most innovative
media company in the marketplace –
Lealta Media. The company, formerly
UCB Network Inc, delivers a new
approach to rewarding consumers by
creating avenues to save for the
future while shopping for the things
they want and need today. Through
its digital loyalty programs, Lealta
creates exciting new ways for
consumers to do the things they love
– shop, connect, communicate, and
earn – all in one online
destination.
"I started BondRewards to help
people save money," shared Ken
Thompson, President of Lealta Media. "I
thought if we could reward consumers
for saving money for the future, we
can play a meaningful role in the
lives of everyday people. This
is the concept we will use to expand
our reach and our mission."
By advancing traditional loyalty
marketing approaches, Lealta
delivers the highest paying rewards
programs to our members. “The
digital loyalty space is ripe for
innovation. Our aim is to transform
the market by moving closer to
combining traditional Direct
Marketing principles while staying
in stride with emerging media and
the new consumer”, cited Kitt C.
Williams, Vice President of Sales
and Marketing at Lealta.
The flagship program,
BondRewards, gives shoppers the
chance to earn US Savings Bonds or
cash rewards to combat the growing
concern with negative savings rates
for many American families. By
combining the best of online search,
compare and buy technologies, and
premium reward payouts, Lealta
Media's approach shatters the mold
of existing digital loyalty
programs.
Marketers are drawn to Lealta’s
approach to serving the entire
marketing value chain – acquisition,
transaction, customer resource
management (CRM), cross- and
up-selling, promotion and retention
– all on one platform. By acquiring
members with the propensity to shop
online and the concern about saving
for their future, Lealta delivers an
attractive audience for marketers
with a wide range of products and
services. Since launching
BondRewards, over 500 online
shopping sites have joined the
BondRewards merchant community
giving members access to five
million products and services.
About Lealta Media Inc
Lealta Media is an Internet Loyalty
and Advertising Company based in San
Francisco, California. Lealta’s
mission is to make saving for the
future simple by motivating members
to shop guilt-free, earn rewards and
deposit them in the savings plan of
their choice. Lealta’s flagship
loyalty program is BondRewards (www.bondrewards.com).
Members earn BondRewards that they
subsequently exchange for US Savings
Bonds and soon any savings account
they choose. BondRewards is a free
permission-based, opt-in program.
Members earn rewards from shopping
among Lealta’s 500+ retail partners
and over 5 million products,
receiving and reviewing ad-supported
email promotions and interacting on
the website: taking surveys,
motivating one another, sharing
success stories, shopping tips and
learning how to save and invest.
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