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Lealta Media Transforms Digital Loyalty Marketing
May 2, 2008

Located at the crossroads of online shopping and online advertising is the most innovative media company in the marketplace – Lealta Media. The company, formerly UCB Network Inc, delivers a new approach to rewarding consumers by creating avenues to save for the future while shopping for the things they want and need today. Through its digital loyalty programs, Lealta creates exciting new ways for consumers to do the things they love – shop, connect, communicate, and earn – all in one online destination.

"I started BondRewards to help people save money," shared Ken Thompson, President of Lealta Media. "I thought if we could reward consumers for saving money for the future, we can play a meaningful role in the lives of everyday people.  This is the concept we will use to expand our reach and our mission."

By advancing traditional loyalty marketing approaches, Lealta delivers the highest paying rewards programs to our members. “The digital loyalty space is ripe for innovation. Our aim is to transform the market by moving closer to combining traditional Direct Marketing principles while staying in stride with emerging media and the new consumer”, cited Kitt C. Williams, Vice President of Sales and Marketing at Lealta.

The flagship program, BondRewards, gives shoppers the chance to earn US Savings Bonds or cash rewards to combat the growing concern with negative savings rates for many American families. By combining the best of online search, compare and buy technologies, and premium reward payouts, Lealta Media's approach shatters the mold of existing digital loyalty programs.

Marketers are drawn to Lealta’s approach to serving the entire marketing value chain – acquisition, transaction, customer resource management (CRM), cross- and up-selling, promotion and retention – all on one platform. By acquiring members with the propensity to shop online and the concern about saving for their future, Lealta delivers an attractive audience for marketers with a wide range of products and services. Since launching BondRewards, over 500 online shopping sites have joined the BondRewards merchant community giving members access to five million products and services.


About Lealta Media Inc
Lealta Media is an Internet Loyalty and Advertising Company based in San Francisco, California. Lealta’s mission is to make saving for the future simple by motivating members to shop guilt-free, earn rewards and deposit them in the savings plan of their choice. Lealta’s flagship loyalty program is BondRewards (www.bondrewards.com). Members earn BondRewards that they subsequently exchange for US Savings Bonds and soon any savings account they choose. BondRewards is a free permission-based, opt-in program. Members earn rewards from shopping among Lealta’s 500+ retail partners and over 5 million products, receiving and reviewing ad-supported email promotions and interacting on the website: taking surveys, motivating one another, sharing success stories, shopping tips and learning how to save and invest.
 

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