Many companies are discovering that it does not make sense to create and manage their own loyalty program for a number of reasons:

• It is expensive to set up and run.
• To keep up with technological changes, special marketing and engineering competence is required to maintain the program.
• It is hard to distinguish such programs from those of competitors. Companies are often forced to make special marketing offers in an attempt to differentiate their loyalty programs.
• Customers will use only a few reward programs, which reduces the chances that your program will be effective.
• In most loyalty programs, only about 20 percent of customers actively participate, which restricts profit margins. It is difficult to increase this rate of participation.
• Customers are often not satisfied with the program's rewards, partly because they take too long to redeem.
• Customers feel overwhelmed by untargeted offers.
• In-house loyalty programs that are based only on purchasing activity generate limited customer insights. Companies are required to carry reward points as a liability on their balance sheets.

BondRewards solves the above problems in the following ways:

• It provides a turn-key system that is cheaper, easier to run and up-to-date.
• It helps companies convert more of the 80 percent of customers who transact infrequently into active participants.
• It helps customers reach their first redemption quickly, which raises satisfaction levels.
• It results in rich profiles of customers, which in turn promotes customer loyalty.
• It delivers enhanced data that provides permission-based, relevant marketing.