BondRewards is the only loyalty program that rewards consumers with either U.S. Savings Bonds or cash.

As such, it is uniquely positioned to serve today's consumers, who are worried about the state of the economy and feel a new urgency to develop long-term savings plans.

There are many advantages to BondRewards from the customer's point-of-view:

• With one-time enrollment, they can join a single loyalty program that works across hundreds of businesses, instead of needing to carry dozens of loyalty cards with disparate rewards. (The average household currently is signed up for 14 loyalty programs.)
• They can use BondRewards for all kinds of purchases, either online or in brick-and-mortar stores.
• They can accumulate rewards also for non-shopping actions like filling out questionnaires.
• They accumulate points and reach redemption faster than in disparate plans, by shopping from hundreds of alliance partners under one program.
• They can resolve the "spend or save dilemma" by redeeming bonds or cash. They have a choice of redeeming their reward quickly or socking the money away as a safe investment. (Financial planners routinely recommend bonds as a secure investment for an uncertain future.)
• They can receive relevant and targeted marketing offers. They benefit from 'permission-based marketing' by receiving discount offers better targeted to their needs and interests.
• They have an access to up-to-date information about a wide range of stores and products, as well as ongoing education about how to shop (and save) smarter.
• As the one-stop reward program that helps them feel good about saving for the future while they shop, increasingly, customers will choose this as the entry point for starting all of their online shopping.